Kristofor is the CEO of Lawson Media, and is an accomplished journalist with experience working for some of Australia’s largest media organisations including ABC, SBS, News Corp, and Network Ten.
How much does it cost to make a documentary podcast? It's a fascinating question that can elicit a range of responses. It's also a question we get asked all the time by brands who are interested in either supporting an editorial show, or hiring us to make their own podcast.
Advertising in podcasts keep shows free for listeners, and allow publishers to keep making high-quality content, but programatic advertising is bad for advertisers and bad for listeners.
Podcasts are booming, but brands often get a number of key things wrong when they create their own shows. Here are five of the top podcast production mistakes we see corporations making.