Kristofor is the CEO of Lawson Media, and is an accomplished journalist with experience working for some of Australia’s largest media organisations including ABC, SBS, News Corp, and Network Ten.
Advertising in podcasts keep shows free for listeners, and allow publishers to keep making high-quality content, but programatic advertising is bad for advertisers and bad for listeners.
Podcasts are booming, but brands often get a number of key things wrong when they create their own shows. Here are five of the top podcast production mistakes we see corporations making.
There’s a lot of discussion in podcast circles about the issues that exist with podcast discovery. So how do we solve those challenges and help people discover the best podcasts around?