Podcasts are booming, but brands often get a number of key things wrong when they create their own shows. Here are five of the top podcast production mistakes we see corporations making.
There’s a lot of discussion in podcast circles about the issues that exist with podcast discovery. So how do we solve those challenges and help people discover the best podcasts around?
I read a story last week in which it was suggested that podcast advertising doesn’t work because a large majority of the listeners are skipping over the ads. But the truth is — that’s categorically false.