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    25 October 2019
    advertising

    Dear Podcast Advertisers: Stop wasting your money on bad, programmatic ads

    Dear Podcast Advertisers: Stop wasting your money on bad, programmatic ads

    Advertising in podcasts keep shows free for listeners, and allow publishers to keep making high-quality content, but programatic advertising is bad for advertisers and bad for listeners.

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    19 November 2018
    advertising

    No, people aren’t skipping your podcast ads!

    No, people aren’t skipping your podcast ads!

    I read a story last week in which it was suggested that podcast advertising doesn’t work because a large majority of the listeners are skipping over the ads. But the truth is — that’s categorically false.

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